This week’s CT Expert Insights has been produced in conjunction with Deluxe, an information technology and services company aimed at helping small businesses, enterprise companies, and financial institutions.

Across the nation, retailers and other small businesses are dealing with the financial challenges of surviving during an evolving health crisis.

In this week’s Expert Insights, we get a first-hand account from small business owner Lisa Ellen Downs of Ellen’s Bridal & Dress Boutique, located in Wabash, Indiana.

Lisa talks about how COVID-19 has impacted her business and what she’s doing to keep her business going during these difficult times. This includes finding new ways to service customers, being creative with marketing, connecting with other small business owners, and being persistent when it comes to applying for SBA loans.