Anthony Iannarino, author of The Only Sales Guide You'll Ever Need, shares his story of moving from hair band rocker to sales expert. He explains why honesty in sales is always the best policy and how the words you use leaves a lasting impression on a customer.
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Business Role
Entrepreneur
Owner
Business Segment
Sole Proprietor
Single Establishment
Traditional Local Player
Business Size
Small Business
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Customer
Prospect
Geography National
Domestic
Lead Stage
Discovery
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CTA Right Side
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